Collection: Face Serums

Face serums deliver concentrated ingredients in lightweight formulas designed to fit between toner or essence and moisturiser. The Glamu Face Serums collection brings together hydrating, smoothing, balancing, radiance-focused and night-care options, along with ampoule-style concentrates and targeted spot serums. Explore formulas with hyaluronic acid, peptides, ceramides, vitamin C, niacinamide, zinc PCA, bioretinol, aloe and other carefully selected ingredients for an at-home skincare routine.

Hydrating serums with hyaluronic acid or aloe can add a moisture-focused layer, while peptide and ceramide formulas offer richer ingredient profiles for routines centred on comfort and a smoother skin feel. Vitamin C and radiance serums are commonly selected for daytime or glow-focused routines, niacinamide and zinc PCA appear in balancing formulas, and bioretinol products are often positioned for evening use. Concentrates in individual ampoules provide measured portions, but their strength and purpose vary by product.

Apply serum after cleansing and lighter steps such as toner or essence. Use the amount stated on the label, spread it gently over the face and neck and allow it to absorb before moisturiser. Apply a spot serum only to the area specified in its directions. Introduce unfamiliar active ingredients gradually, check whether the serum is intended for morning, evening or both, and avoid the eye area unless the label confirms suitability.

Choose one serum according to your main skincare goal and the active products already in your routine. Several hydrating layers may combine easily, but layering strong vitamin C, retinol-type products, acids or multiple concentrated formulas can be too intensive for some skin. Alternate active serums when appropriate and keep supporting products simple. During the day, complete the routine with broad-spectrum sunscreen.

Questions & Answers

What does a face serum do?

A face serum delivers concentrated ingredients in a lightweight texture before moisturiser. Its role depends on the formula and may focus on hydration, radiance, balance, smoother-feeling texture or targeted care.

What is the difference between serum and essence?

Essence is usually lighter and often adds hydration or prepares the skin for later steps, while serum tends to be more concentrated or targeted. The categories can overlap, so texture and directions are more useful than the product name alone.

Should serum be applied before or after moisturiser?

Serum is generally applied before moisturiser. Use it after cleansing, toner and essence, then allow it to absorb before adding cream. Follow the individual label if the product specifies a different order.

Can I use more than one serum in the same routine?

Yes, if the formulas are compatible and each has a clear purpose, but more layers are not always better. Introduce combinations gradually, apply thinner textures first and avoid overlapping several strong active ingredients.

Do I need separate morning and evening serums?

Not necessarily. Some serums are suitable for both routines, while vitamin C is often used during the day and bioretinol or retinol-type formulas may be positioned for evening use. Follow the product directions and use daytime sunscreen.